Inside Story

Sy Iverson/Inside Story is – without a doubt - the most talented interior designer in the world! Sy has worked on different projects in and outside our house for the past 15 years. We just most recently finished up two bathrooms, which he made look so much better and within our budget! Sy’s style has impacted each room in our house more importantly, Sy’s creativity has impacted our lives by making our house our home. He’s got the best eye for paint, tile, furniture and unique accessories, and his ideas reflect both function and aesthetics. While Sy could certainly design a room and its contents from ‘soup to nuts’, we have especially appreciated that, for some of our rooms, he kept much of what we had and still managed to make significant changes – which produced an end result that I love, and saved money that my husband loved. Sy is fabulous to work with and has become not only our designer, but our good friend. He truly is the best!!

Sy at Inside Story is absolutely GENIUS! Ask anyone:) I am not the easiest person to work with. I always know what I want, but can't always put it into words. Somehow, Sy is able to look right into my mind and DRAW what I see to perfection. I had an absolute blast working with him. Sy always treats your money like it's his, which is very appreciated. He is prompt and does what he says and more. I have posted a few photos of my loft, but have left out the best picture...my bedroom! A couple of weeks ago I decided to redo my kitchen cabinets. One phone call to Sy and we are underway!! Do not be afraid to hire Sy for your next project!

Without a doubt, Sy has the ability to listen to a client’s opinions about what they are wanting, expand and suggest, and then lead them easily through the process. How does one person have all of that talent inside them? We thought we knew it all, but with his ability to see and show the possibilities of the end product, he made our wishes explode into results we could never have imagined. We highly recommend Sy for any job. From our multiple vacation rental renovations to my Wife’s She Shed, (the envy of all her friends and co-workers), all of our projects completed to perfection, with no stress.

This shop is the very BEST resource for anyone in Fredericksburg to source whatever they may need for their decorating projects! There is not another store like it in town. A true Fredericksburg gem. All the staff are so friendly and helpful and really go out of their way to assist you in any way they can with selections, whether it be paint, tile, carpet, etc. Andrea, the paint mixologist expert, went above and beyond to help me with paint color selections - thank you Andrea! I more than highly recommend Inside Story!!

Sy transformed our home into something remarkable with great creativity . He is honest , nice and really cares about his clients and their happiness . Sy is as good working with existing elements as he is creating from a blank canvas . We have seen his work in contemporary , modern and traditional homes and each is equally stunning . We will continue to use him and highly recommend him to our family and friends !